Charting a Course for Success: The Power of a Clear Value Framework in the Ocean Industries
A clear value framework is crucial for the ocean industries to achieve a smooth, sustainable, and safe industry. By understanding why we do what we do, we can work collaboratively towards common goals and strive for a better industry for all. It is essential to consider ESG reporting and SDGs and implement a connective strategy for innovation.
The ocean industries are complex and vast, and it can be challenging to understand the values and purpose that drive them. In my recent talk, I discussed the importance of a clear value framework in the ocean industries, which is essential for individuals and companies. By having a clear sense of purpose and values, we can work collaboratively towards common goals to achieve a smooth, sustainable, and safe ocean industry.
Start with Why
Simon Sinek's book, "Start with Why," is an excellent reference for understanding the importance of having a clear sense of purpose and values in any industry. Understanding why we do what we do and how we can serve others is crucial. Values like safety, good work-life, and efficient workflows are essential to the ocean industry.
Collaborative Projects
Collaborative projects are key to achieving a smooth, sustainable, and safe ocean industry. Different companies and individuals can pool their resources and knowledge to tackle significant challenges, leading to positive changes. It is essential to understand why we want to work collaboratively and what we hope to achieve. Collaboration can lead to innovation and knowledge sharing, ultimately resulting in a better industry for all.
ESG Reporting and Sustainable Development Goals
Environmental, social, and governance (ESG) reporting is essential for stakeholders and shareholders. They care about how companies in the ocean industry impact the environment, society, and governance. Sustainable development goals (SDGs) put forth by the UN provide an aim for industries to strive towards. By reporting on our ESG metrics, we can work towards the SDGs and a sustainable ocean industry.
Connective Strategy
The "Connective Strategy" course by Wharton provides an excellent reference for understanding how innovation can change the course of industries by connecting digital value to different consumer products. A clear sense of values and purpose can lead to positive changes in the ocean industry, such as producing energy safely and sustainably.
Conclusion
In conclusion, a clear value framework is crucial for the ocean industries to achieve a smooth, sustainable, and safe industry. By understanding why we do what we do, we can work collaboratively towards common goals and strive for a better industry for all. It is essential to consider ESG reporting and SDGs and implement a connective strategy for innovation.
Reflections:
"When companies or organizations do not have a clear sense of why their customers are their customers, they tend to rely on a disproportionate number of manipulations to get what they need. And for a good reason. Manipulations work." - Simon Sinek.
Innovation is not just about adding novel ideas but about changing the industry's landscape. Vanity metrics can be misleading, and we need to focus on meaningful changes to improve the industry.
Resources:
Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage, Nicolaj Siggelkow & Christian Terwiesch https://www.goodreads.com/book/show/42940474-connected-strategy?ref=nav_sb_ss_1_13
Start with Why - Simon Sinek https://www.goodreads.com/book/show/7108725-start-with-why.
Unlocking Innovation thru DEI: The Power of Productive Disagreements in Design
Human-centered design is crucial in the ocean industry. It can improve relationships between people, support better business processes and business model innovation, and ensure safety. We should be sure that we empathize with the humans in and near the loop at every step.
In designing for the ocean industry, we must consider the feelings of the people involved, their needs, pain points, and experiences. Doing so can create a human-centered ocean industry that benefits everyone involved.
Now will explore the value of productive disagreements and, therefore, the value of all kinds of diversity in design. We'll also dive into the importance of creating an environment for innovation, the power of friction, and design maturity in organizations.
Creating an Environment for Innovation
To transform the usual business culture, we need to focus on innovation, which requires workshops and friction. But how do we establish that friction and collective power? One way is through diversity. Human-centered innovation and workflows require teams that do not always agree. As a manager, creating a team that disagrees and still functions productively can be challenging, but it's crucial to ensure that conflict stays productive and disagreements do not become personal.
Design Maturity in Organizations
Studies by McKinsey show that companies with higher levels of design maturity in their business practices have better results for shareholders. The top scorers had 32% higher revenue growth and 56% higher growth over the entire period. This demonstrates the value of design and the importance of improving disagreements to make them productive.
Improving Disagreements
As we move forward on this journey, we must remember that it is not the "me show." We must take other views on board and ensure that we have conversations that are not always comfortable but valuable. Disagreements refine ideas and make them better. We must work through disagreements to create a more productive and innovative industry.
Conclusion
In conclusion, the value of productive disagreements in design is significant. It is essential to establish an environment for innovation, create diverse teams that do not always agree, and work through disagreements to refine ideas. By doing so, we can create a more productive and innovative industry.
Reflections:
Creating an environment for innovation is critical, and we can learn from Tim Brown's book, "Change by Design," which emphasizes transforming a business-as-usual culture into one focused on innovation and driven by design. To enable innovation in human-centered workflows, business design, and the design of integrated industries, we must create safe spaces for experimentation to explore new models of ocean business innovation.
Diversity of ideas, thoughts, and perspectives is also crucial to creating extraordinary solutions. It's easy to work with people who agree with us and confirm our beliefs, but working with people who disagree with us is more important. We learn when we disagree, and only then can we refine our ideas through discussion and testing. Doing so productively with a diverse team makes us more likely to reach breakthroughs.
Once we have a great team together, we need to start prototyping, hypothesizing, and testing as soon as possible to clarify thoughts and assumptions and create a cycle of improvement early on.
To drive growth through design innovation, we must evolve many of the assets and capabilities already in place and adopt significantly different and new working methods.
Let's continue this journey towards a better industry, using productive disagreements to drive innovation and create value for our stakeholders.
Resources:
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
https://www.mckinsey.com/capabilities/mckinsey-design/our-insights/the-business-value-of-design
https://www.mckinsey.com/capabilities/mckinsey-design/how-we-help-clients/design-at-scale
Revolutionizing the Ocean Industry with Human-Centered Design
Human-centered design is crucial in the ocean industry. It can improve relationships between people, support better business processes and business model innovation, and ensure safety. We should be sure that we empathize with the humans in and near the loop at every step.
In designing for the ocean industry, we must consider the feelings of the people involved, their needs, pain points, and experiences. Doing so can create a human-centered ocean industry that benefits everyone involved.
Introduction
When designing industrial environments and business models in the ocean industry, it's not just about creating functional systems; it's about creating systems centered around people. This article will explore how human-centered design can revolutionize the ocean industry by improving relationships, supporting better business processes and innovation, and ensuring safety.
We will also discuss how human-centered design can improve relationships between people in the industry, support better business processes and business model innovation, and ensure safety.
The Evolution of Design
"Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating." - The Design of Everyday Things Quotes - Goodreads. https://www.goodreads.com/work/quotes/18518-the-psychology-of-everyday-things
Design has come a long way from designing objects to understanding human interactions. Donald Norman's book, "The Design of Everyday Things," highlights how design has evolved into an act of communication, with a deeper understanding of the person with whom the designer communicates. This evolution has led to the development of the design thinking process, which focuses on the relationship between people and others.
"Whether we're communicating with a human or a machine, the goal is to create a shared understanding of the world. That's the point behind both the rules governing polite conversation and how a user-friendly machine should work." - Cliff Kuang, User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play.
Importance of Empathy and Feelings
It is essential to consider feelings and emotions when designing industrial environments and business models. We like to think we act entirely rationally, but that is untrue. We are highly influenced in our behavior by our emotions.
Ignoring feelings can lead to frustration, irritation, and stress, which can cause errors and even death and destruction. Therefore, a human-centered design must consider the feelings of the people in the industry.
Importance of People
The ocean industry is complex and involves many stakeholders. As such, we must look at the people and their needs, pain points, and experiences. "You have to know why people behave as they do—and design around their foibles and limitations, rather than some ideal." - Cliff Kuang, User Friendly: How the Hidden Rules of Design are Changing the Way We Live, Work & Play.
In this project, we spend 20 days solely on the people in the industry. This will help us understand their needs and develop solutions for them.
Principles for Design
"Principles of design:
Use both knowledges in the world and knowledge in the head.
Simplify the structure of tasks.
Make things visible: bridge gulfs between Execution and Evaluation.
Get the mappings right.
Exploit the power of constraints.
Design for error.
When all else fails, standardize." - Donald A. Norman, The Design of Everyday Things.
While these principles are essential, they do not necessarily include empathy and the people's feelings within the industry. Therefore, it is essential to integrate human-centered design principles in the ocean industry.
Conclusion
Human-centered design is crucial in the ocean industry. It can improve relationships between people, support better business processes and business model innovation, and ensure safety. We should be sure that we empathize with the humans in and near the loop at every step.
In designing for the ocean industry, we must consider the feelings of the people involved, their needs, pain points, and experiences. Doing so can create a human-centered ocean industry that benefits everyone involved.
References:
― Donald A. Norman, The Design of Everyday Things
― Cliff Kuang, User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Understanding Systems Engineering: Designing with Human Emotions in Mind
Systems engineering provides a multidisciplinary approach to designing a system, process, or industry. However, it needs to improve when anticipating human emotions—design, on the other hand, centers on people and their emotional states. When designing a system or a process, it is essential to consider the emotional states you want to evoke in users. The design should create a calm, trustworthy environment while accounting for decision fatigue and other human factors. By doing so, we can ensure that the system we design is functional and user-friendly.
This article will discuss systems engineering and its fundamental differences from design. Systems engineering is a multidisciplinary approach to a system's design, technical management, and operations. It originated from NASA and encompasses everything from hardware, equipment, facilities, personnel, processes, and procedures.
The Role of Systems Engineering in Design
Designing a system or a process requires a comprehensive approach that considers the human element. Systems engineering provides excellent tools like human-centered design and ergonomic design. For example, the ISO requirements for 11064 outline the design considerations for control centers. Similarly, other ISO standards deal with ergonomics and the study of how people can work effectively.
However, systems engineering falls short when designing for human emotions. A system that solves all technical problems may not consider the emotional states of the people who will interact with it.
Designing for Emotional States
When designing a system, it is crucial to consider the emotional states you want to evoke in users. For instance, in control rooms, the design should aim to create a calm and trustworthy environment. This approach differs from an engineering perspective, which focuses on providing users with all the necessary tools and making them easily accessible.
Human Factors in Control
Humans are susceptible to fatigue and decision-making problems, which can result in accidents. For instance, in the London Tubes, accidents occurred after they introduced automation and split tasks for the operators. The operator's role was to check that the system was safe to operate. They would check the screen that monitored the train and then press the button that said, "Okay train, you're clear to go." However, this repetitive task led to decision fatigue, and operators missed crucial details. As a result, accidents occurred.
To prevent decision fatigue, it is crucial to effectively design the workplace and system. The task split must be correct, and the design should account for emotional states and decision fatigue. While functional requirements are essential, it is equally important to consider the human element in the design.
The Intersection of Systems Engineering and Design
While systems engineering focuses on technical solutions, design approaches the system or process from the end-user perspective. This approach allows designers to consider emotional states and other human factors that systems engineering may overlook. When systems engineering and design come together, they create a comprehensive approach that considers both functional requirements and users' emotional states.
Conclusion
In conclusion, systems engineering provides a multidisciplinary approach to designing a system, process, or industry. However, it needs to improve when anticipating human emotions—design, on the other hand, centers on people and their emotional states. When designing a system or a process, it is essential to consider the emotional states you want to evoke in users. The design should create a calm, trustworthy environment while accounting for decision fatigue and other human factors. By doing so, we can ensure that the system we design is functional and user-friendly.
Reflections
In systems engineering, requirements are essential, and the human element may be overlooked. However, when systems engineering and design come together, they create a comprehensive approach that considers both functional requirements and users' emotional states. Design practices center on empathy with the users and stakeholders, considering human factors that systems engineering may miss, ensuring that the system or process created is both functional and user-friendly.
As I reflect on my experience in the field, I realize the importance of considering human emotions in the design of a system. Creating a system that meets all technical requirements but fails to evoke the desired emotional state in users may lead to reduced adoption rates and user satisfaction. Taking a holistic approach that accounts for technical requirements and human emotions is crucial.
Have you ever thought about the emotional states of the people who will interact with the system or process? This is where design comes in.
Design focuses on people and the emotions they experience when using a system, process, or workspace. While systems engineering is excellent for providing tools relating to ergonomic design, it needs to improve when it comes to designing for human emotions, considering the possible feelings of the operators, stakeholders, and end-users involved.
For example, the design of a control room under systems engineering includes considerations like the concept of operations, task flow analysis, ergonomic requirements, and human factors requirements for the mitigation of accidents. However, design processes take it a step further by considering the emotional states of the operators, such as the need to feel calm and trust their situational awareness.
Calmness and trust are not easy requirements to test for, but they are essential qualifiers that can be improved in a circular design process. It's crucial to consider the technical specifications of a system or process and the emotional states of the people involved. By doing so, we can ensure that the system we design is functional and user-friendly.
Resources:
https://www.nasa.gov/seh/2-fundamentals
ISO 11064: Ergonomic design of control centers
SIGTTO: Recommendations for Designing Cargo Control Rooms
SIGTTO: Recommendations for Cargo Control Room HMI
Engineering Systems: Meeting Human Needs in a Complex Technological World by Olivier L. de Weck, Daniel Roos, Christopher L. Magee, Charles M. Vest, and Charles M. Cooper