Charting a Course for Success: The Power of a Clear Value Framework in the Ocean Industries
The ocean industries are complex and vast, and it can be challenging to understand the values and purpose that drive them. In my recent talk, I discussed the importance of a clear value framework in the ocean industries, which is essential for individuals and companies. By having a clear sense of purpose and values, we can work collaboratively towards common goals to achieve a smooth, sustainable, and safe ocean industry.
Start with Why
Simon Sinek's book, "Start with Why," is an excellent reference for understanding the importance of having a clear sense of purpose and values in any industry. Understanding why we do what we do and how we can serve others is crucial. Values like safety, good work-life, and efficient workflows are essential to the ocean industry.
Collaborative Projects
Collaborative projects are key to achieving a smooth, sustainable, and safe ocean industry. Different companies and individuals can pool their resources and knowledge to tackle significant challenges, leading to positive changes. It is essential to understand why we want to work collaboratively and what we hope to achieve. Collaboration can lead to innovation and knowledge sharing, ultimately resulting in a better industry for all.
ESG Reporting and Sustainable Development Goals
Environmental, social, and governance (ESG) reporting is essential for stakeholders and shareholders. They care about how companies in the ocean industry impact the environment, society, and governance. Sustainable development goals (SDGs) put forth by the UN provide an aim for industries to strive towards. By reporting on our ESG metrics, we can work towards the SDGs and a sustainable ocean industry.
Connective Strategy
The "Connective Strategy" course by Wharton provides an excellent reference for understanding how innovation can change the course of industries by connecting digital value to different consumer products. A clear sense of values and purpose can lead to positive changes in the ocean industry, such as producing energy safely and sustainably.
Conclusion
In conclusion, a clear value framework is crucial for the ocean industries to achieve a smooth, sustainable, and safe industry. By understanding why we do what we do, we can work collaboratively towards common goals and strive for a better industry for all. It is essential to consider ESG reporting and SDGs and implement a connective strategy for innovation.
Reflections:
"When companies or organizations do not have a clear sense of why their customers are their customers, they tend to rely on a disproportionate number of manipulations to get what they need. And for a good reason. Manipulations work." - Simon Sinek.
Innovation is not just about adding novel ideas but about changing the industry's landscape. Vanity metrics can be misleading, and we need to focus on meaningful changes to improve the industry.
Resources:
Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage, Nicolaj Siggelkow & Christian Terwiesch https://www.goodreads.com/book/show/42940474-connected-strategy?ref=nav_sb_ss_1_13
Start with Why - Simon Sinek https://www.goodreads.com/book/show/7108725-start-with-why.
