Maritime Media: A Closer Look at the Industry and Its Impact
I am excited to have Holly Burkett, one of the top 100 women in shipping and an award-winning journalist, to talk with me today - long have we been connected on LinkedIn without having a real-life conversation. Holly is a seasoned reporter for Trade Winds, a publication known for its in-depth coverage of the Ocean Industry, including maritime, people, finance, law, and market trends. In this article, we'll dive into the world of maritime media and its impact on the industry, as well as Holly's experiences and insights as a maritime journalist.
Holly Burkett: A Voice in Maritime Media
Holly is a force to be reckoned with in the maritime media landscape, focusing on writing about dry bulk, shipping law, and ship brokers. She also utilizes social media and investigative techniques to uncover stories and share her work. Her journey to joining Trade Winds was no easy feat, but her persistence paid off, and she has been making significant contributions to the publication for over four years.
The Significance of Trade Winds
Trade Winds holds a prominent position in the maritime media world, providing industry professionals with valuable insights and in-depth coverage of the maritime world. Holly acknowledges that the publication has a high paywall but emphasizes the importance of supporting media outlets like Trade Winds, which rely on subscription revenues to sustain their operations and continue providing valuable content to the maritime community.
Overlapping Parts of the Industry
As a maritime journalist, Holly comes into contact with various aspects of the industry, providing comprehensive coverage and sharing essential insights with her readers. The maritime industry is known for its tight-knit community, where personal connections and relationships play a significant role. Trade Winds acts as a common ground through which people connect, network, and learn about each other, shaping their careers and businesses.
The Role of Trade Winds in the Maritime Industry
Tradewinds has a unique position in the maritime industry, significantly influencing commercial decisions and industry practices. Any critical coverage in Trade Winds can significantly impact the reputation of individuals and companies in the industry. With this influence, the maritime media can push for changes from people and diversity to commercial influence, risk perceptions, corporate governance, sanctions, and bad actors.
Equasis: Verifying Information in the Industry
Equasis is an Electronic Quality Shipping Information System widely used in the maritime industry to verify information about ships, shipping companies, and other industry players. Equasis is a non-profit organization that provides a wealth of information on vessels, including their ownership and management, classification society, and inspection history. Journalists and other industry players use the system to conduct due diligence, education, and knowledge-building.
Equasis has become increasingly important in recent years as the industry seeks to improve transparency and reduce risk. Equasis is used to ensure that companies comply with industry regulations and standards and to identify any potential issues or risks that may impact vessel operations. In short, Equasis provides a valuable tool for industry professionals to make informed decisions and manage risk effectively.
Personal Connections in the Maritime Industry
The maritime industry is known for its tight-knit community, where personal connections and relationships play a significant role. As individuals in the industry travel and meet each other in various settings, such as airports or industry events, these connections are formed and often last for years. Trade Winds is a common ground through which people connect and learn about each other. It serves as a platform for industry professionals to network, share information, and build relationships that can shape their careers and businesses.
Conclusion
In conclusion, the maritime media plays a significant role in shaping the industry, and journalists like Holly Burkett are the ones who keep us informed and connected.
References:
Trade Winds: https://www.tradewindsnews.com/
